Shoes industry for the future development prospect

by:BEF     2020-07-15
This for decades, Europe and the United States and other countries has been regarded China as 'world factory', it is that they generally believe that China is heavily dependent on cheap labor and domestic developed broad geographical environment. Although in recent years, the development of China's footwear strength got rapid ascension, but the development of China's shoe industry 'manufacturing' situation still exists, although China shoes industry has increasingly shape the big pattern of 'creation' of, but with the development of China's economic status also each other is not obviously. What's more, the shoe industry is facing the baptism of the post-crisis era, rising labor costs, raw material prices, the appreciation of the renminbi agitation intensified, footwear manufacturing competitive pressure is increased. These signs also deeply shows that, to fundamentally solve the 'manufacturing' shoes in China, a series of problems facing accelerating towards the development of the 'creation' is imperative.

there is no denying the fact that China's footwear market cheap labor costs, strong processing capacity and preferential policy is attracting a large number of foreign capital, became a mainstay of the global footwear processing manufacturing and even as the world's shoe industry is an important part of supply chain. But, 'make shoes in China' but also because in marketing, brand innovation and other high-end link largely dominated for other western developed countries, so this is also true that the 'manufacturing' shoes in China's share of the global footwear innovation value chain is weaker, footwear manufacturing in China still needs to be focus on strengthening the brand innovation. Based on the current market situation, fujian, guangdong, zhejiang, chengdu representative shoe companies and so on several big shoe industry production base of rapid reaction, the initiative to make strategic adjustment, a series of transformation of the exploration of innovation measures will quietly have issued and implemented. That no immediate effect, but it to enhance the contribution of industry transformation of the whole shoe is very comforting. Therefore, accelerate the transformation and upgrading and development of cluster brand is undoubtedly the development of Chinese shoes 'manufacturing' to 'create' the most important process.

'brand innovation and cluster development is China's footwear industry to create the touchstone. 'This proverb is a market, but also apt to say to the point. As, some shoe companies in order to promote the innovation of brand promotion and upgrading of the industrial chain, its own special in shoemaking countries such as Italy set up brand information tracking center, with preliminary research and development of the footwear market, break the traditional Chinese brand creative thinking, and then for clustering development and upgrading of the brand at home and abroad market. So we there is no denying the fact that in the footwear market economy at home and abroad in the game, the Chinese footwear manufacturing is must strengthen with international brand innovation trend of communication, and promptly accept the international footwear market challenges. Because for the current China shoes industry in terms of 'manufacture', actively to the development of Chinese shoes 'creation' has become a shoe companies industry upgrading, solve the shoe companies present predicament, the only way for Chinese shoe industry leap and development. It is true that the future Chinese shoe industry, is to continue on the 'manufacturing' walking or running in the 'creation', brand innovation and industrial upgrading is the ultimate answer the password.

it is well known that 'manufacturing' and 'creation' are two different concepts. China is a footwear production country, all over the world can see MADEINCHINA footwear products, but the leading well-known brands in the world is a handful. When foreign sport brands such as Nike, adidas wave impact to the Chinese market, it also contributed to the development of Chinese shoes industry pressure. But how to make the domestic shoe industry cluster brand create the rise, it became the whole shoe industry to the topic of discussion.

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